News

American Craft - Motor City Modern

“For all its complexity, the finished product ends up with their signature clean, simple look . . . ‘the challenge [to Sandifer] is to get it to the point where someone will say it is simple.’”

“Every detail is important, including the name they give it. ‘We talk about the name throughout the process, actually. It’s one of our favorite things to do. Because we spend quite some time prototyping before release, we feel like we know each piece like a character. It’s like waiting to name a baby until he or she is born. You bounce around ideas, but until you meet him or her, you aren’t totally sure.’”

 

American Craft, Motor City Modern

← Older Post | Newer Post →